This30 hour course covers the foundations of integrated marketing from
past to present. You'll get to dive into campaign examples from the past
and present to get an understanding of how integrated marketing began,
and how it has evolved in the digital era. You'll learn the benefits of
integrated marketing and why it's so important for your business.
teach you how to strategize and launch your own integrated marketing
campaign as I walk you step by step through the process providing tips
and insights along the way. I'll teach you the best ways to work with
creative teams and agencies and walk you step by step through a creative
brief so by the end of the course you'll be master brief writer. I even
have a lecture to teach you how to give constructive creative feedback
so you can walk into any creative review and feel confident and ready to
critique your campaign assets.
I even included a section to give
you tips on how to pull your campaign results post launch, how to
summarize your campaign and how to share your results so you can
showcase all the great work you did and help you grow in your career.
course includes templates and resources to help you strategize,
outline, launch and summarize an integrated marketing campaign.
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